Boost Your Business With Blogging
Boost Your Business With Blogging!
Business blog is an incredible online marketing tool that
saves you thousands of dollars but provides great business opportunities in just
one click. Blogs are user-friendly, customized and flexible medium for
disseminating useful information for effective positioning of your products in
the market.
Companies engaging in business blogging have a definite
edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently
14 million blogs with 80,000 more being added each day and about 30 percent of
the 50 million users are blog readers. Imagine how much gain your company will
have, if your products are advertised through blogs. With Internet, information
spreads so quickly especially if an impressive write-up goes with your product.
Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with
your customers creates trust and loyalty among them. Being there to respond to
their questions and comments make them all the more willing to try your products
and services.
? Feedback. Blogs is good for product research and
reviews. It would be easier to improve on your products if you observe your
customers’ thinking and behavioral patterns. You can also take immediate action
to your customers’ concerns.
? Community halo-effect. Bloggers are reasonable,
friendly and helpful. They are more than willing to create blogosphere of
comments regarding your product. The only thing you have to do is embrace and
take active part in the culture and your product will surely be considered in
their next stop to the supermarket.
For better marketing results, actively promote your
business blogs by submitting your blogs to blog search sites and directories. Do
not forget to paste in with your blogs, your URL. Be sure that your blogs
contain exclusive information with value and are always updated to keep readers
popping in, read up your blog, move on to the next and click on again for
updates.
Blog is like a setup booth in the biggest trade show on
earth everyday. Marketing possibilities are just around the corner waiting to
strike your sale scales up.
The Really Simple Syndication (RSS) feeds are important too
in conjunction with your blogs to get the best benefits. Use effective keyword
phrases to generate high ranking status in the search engine traffic. In this
way you have better chances of people finding your website leading to your blogs.
More traffic means more potential sales.
For this to be successful, you can use RSS for news update
feeds which can be read through RSS reader application. This is a very useful
tool for business and internet marketers as well.
If you are already convinced with the potentials of
business blogs for marketing and targeting sales increase, your company is now
ready to start blogging. But first, you have to be in tune with your company’s
business objectives and determine if blogging will really help you achieve your
goal.
1. Several blogs are dedicated to teaching people
the do’s and don’ts of blogging, READ them! Include in your reading materials
blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now
start setting up your blogs.
1. Study blog design. Blog hosting services provide
pre-designed templates. But if you opt for paid blog service, you can ask your
artist to design and layout your blog site to match the company’s identity and
needs.
2. Choose a topic. Its good to have a line-up of
topics you want for your blogs but be sure they are in consonance with your
business objectives. This would be a test of your flexibility and
open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in
blogging:
? legal issues are sometimes involved in blogging;
it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are
responsible in educating the senior management on how blogs might affect
business;
? create blogging policies; set limits on who gets
to blog and what information are allowed to be made public;
avoid outright marketing blog or you will shy
away your readers;
1 make content updated, relevant and fresh;
2 reinforce the company’s core values; and,
3 encourage employees to use it.
4. Start blogging and complete 20 posts before
going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of
readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your
designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the
time.
9. Try to have unrelated topics with general and
broad appeal.
10. Schedule updates regularly. Monday, Wednesday and
Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately
enjoy the benefits of business blogging.
5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to
be a way to comment an existing webpage, an opportunity for visitors and readers
to react or voice out one’s opinion on the said page. What started as a
single-sentence commentary has evolved into pages of personal take on just about
anything and everything under the sun. As it continues to move forward, online
advertising has tapped into the blog’s potential. Here are 5 reasons why you
should use blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece
on the net is through blogging. No skills are necessary… an average adult can
read and type, or at least click a mouse. It’s like having a virtual piece of
paper and you just write your ideas, experiences, new products, and hope that
the truth behind your articles comes out and entice your reader to also try your
product. If you have a PC and an Internet connection (who doesn’t?) then you
can blog and advertise.
2. Blogging is authentic. In this day and age where
advertising saturate our lives, we question the credibility of promoters’
claims. However, in blogs, real people share their real-life experiences,
unscathed by paid advertising. Reading blogs about first-hand product use is
like talking to people about their first-hand experience. You definitely want
to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven
as a mainstream online advertising media, most sites see it as something to
augment current marketing tools and thus offer it for free. Any opportunity
for free webtime is definitely a bonus especially to businesses that are
starting up. Needless to say, paid blog pages can generate more income for your
seriously growing business.
4. Blogging builds credibility. As you get more and more
into writing your experiences on a particular product or industry, your readers
come to realize that they can depend on your posts for their own information
needs. As such, you become an expert on it; as a consequence, more readers
visit your site and more bloggers link to your blogs. As companies and
professional organizations notice the growth of your readership base, they may
soon get in touch with you for advertising on your blog page, or make you an
affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood
star, chances are, only your Mom reads your posts. Mom has a lot of friends, so
she lets her friends know how interesting your blog site is. But you need not
depend on Mom to increase your readership base. Look into the following ways to
build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the
e-mail’s popularity in quickly and effectively reaching and expanding a market.
In this age of speed and quick access, logging in and downloading e-mail is
simply taking longer than clicking into a blog site. Let them explore your site
by using a short e-mail message as teaser to your blog site. If your e-mail is
on an entirely different subject, use your e-mail signature to give a link to
the site.
-By using subscription. An easy way to get your readers
e-mail is to give them an opportunity to subscribe to your blogsite. Keep some
exclusive information for your subscribers to entice readers to subscribe and
give their e-mail address. Just be responsible in using their e-mail address,
as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey
for your readers to understand their profile and advertising preferences. Ask
consumers to give you feedback on a post, an ad link, or a trial that you
shared. In this way, it is like interviewing your readers without the
commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a
collection of blog sites that share the same industry, interest, readership
base, payment mode, etc. Consumers find credibility and convenience in clicking
one link to several real bloggers about a single subject. Clearly, more
bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the
Internet today. As such, having RSS feeds to your blog is definitely another
means of generating awareness for your readership base. Having a variety of
feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as
an Internet marketing tool.
Dot Cully
http://www.mrsgrandots.blogspot.com
New Technology Lets Other People Work For You For Free to Build You a
Massive Viral Marketing Network

New Technology Lets Other People Work For
You For Free to Build You a Massive Viral Marketing Network
From: Dot Cully
When: Tuesday, 7:57 PM
Dear Internet Marketer,
Last week, I accidentally stumbled upon a way to get tons of free advertising.
What scares me most about my discovery is that not only is it free, but it is
also more powerful than even having a large opt-in email list.
I predict that eventually, most of the so-called "Internet Marketing Gurus" will
start using something like DesktopLightning.com instead of, or at least in
addition to their opt-in lists too.
Let me explain to you what DesktopLightning.com is, and how it will help you
build massive amounts of free advertising in a viral fashion extremely
quickly...
With the click of a button, you can instantly deliver a message right
to the desktop of everyone in your network.
This is the most direct, and most powerful form of Internet Marketing
available to date. Not only can you use this tool to send out your newsletter in
a way that can't be blocked by spam or missed by the recipient, but you'll be
able to send your message to everyone below you!
It can't be stopped by spam filters. It can't be ignored. It won't get lost in
jumbles of other email sitting in the Inbox. Click
Here
This is pure direct advertising, with instant results.
Sign up for free then sit back and watch
your network grow virally at exponential speeds.
Broadcast messages directly to the desktops
of everyone in your network.
Let's get started (free)...Click
Here
|